AVP of Marketing

Okemos, MI

Full Time

Executive

POSITION PURPOSE

The AVP of Marketing is responsible for developing and executing comprehensive marketing strategies to promote the credit union’s products and services. This role involves leading a team, managing marketing campaigns, and ensuring alignment with the credit union’s overall goals and objectives.

ESSENTIAL FUNCTIONS AND BASIC DUTIES

Strategic Planning:
1. Develop and implement marketing strategies to increase brand awareness and member acquisition.
2. Collaborate with senior management to align marketing initiatives with business objectives.
Team Leadership:
1. Lead, mentor, and manage the marketing team, providing guidance and support.
2. Foster a collaborative and innovative work environment.
Campaign Management:
1. Oversee the creation and execution of integrated marketing campaigns across various channels (digital, print, social media, etc.).
2. Monitor and analyze campaign performance, making data-driven adjustments as needed.
Digital Marketing:
1. Develop and manage digital marketing strategies, including SEO, SEM, email marketing, and social media.
2. Optimize the credit union’s online presence and member engagement.
Content Creation:
1. Oversee the development of marketing content, including blogs, newsletters, and promotional materials.
2. Ensure consistent brand messaging across all platforms.
Market Research:
1. Conduct market research to identify trends, opportunities, and member needs.
2. Analyze competitive landscape and adjust marketing strategies accordingly.
Budget Management:
1. Develop and manage the marketing budget, ensuring efficient allocation of resources.
2. Track and report on marketing expenditures and ROI.
3. Manage and utilize vendors as appropriate to effectively launch campaigns and get maximum impact from annual budget.
Partnerships and Collaboration:
1. Work with external vendors, agencies, and partners to execute marketing initiatives.
2. Collaborate with other departments to ensure cohesive marketing efforts.
3. Completes special projects as assigned.
Compliance:
Ensure all marketing activities comply with regulatory requirements and credit union policies.

PERFORMANCE MEASUREMENTS

Marketing functions are efficient, effective, and delivered in accordance with Credit Union policies and procedures.
Marketing programs are regularly reviewed and revised as needed. Marketing activities effectively complement and support Credit Union strategies and goals.
Marketing functions are well coordinated with branches and related departments. Assistance is provided as needed.
Marketing personnel are effective, efficient, and optimally utilized. Good communication exists with area personnel.
Senior management is appropriately informed of Marketing activities and of any significant concerns or needed adjustments. Suggestions for improved efficiency or effectiveness are provided. Required reports and records are accurate and timely.
Marketing budget is communicated to upper management and adhered to once approved by upper management.
The Credit Union's professional reputation is maintained.

QUALIFICATIONS

Education REQUIRED: Bachelor’s degree in Marketing, Business Administration or related field. (Masters preferred)

Experience Required:               5+ years of marketing and leadership/management experience
  Extensive experience with digital marketing, campaign management and creative content creation

Skills/Abilities: Strategic thinking and problem-solving capabilities
                                                Proven leadership and team management skills
                                                Ability to plan, develop, & implement marketing programs for various audiences
Excellent communication and interpersonal skills
Strong analytical and project management abilities.
Experience partnering with senior business leadership to drive and deliver results
Highly proficient in digital marketing tools and platforms.
Creativity and innovation.
Data analysis and interpretation.
Demonstrates successful track record in building and maintaining strong relationships at all levels of the organizations

INTENT AND FUNCTION OF JOB DESCRIPTIONS

Job descriptions assist organizations in ensuring that the hiring process is fairly administered and that qualified employees are selected. They are also essential to an effective appraisal system and related promotion, transfer, layoff, and termination decisions. Well constructed job descriptions are an integral part of any effective compensation system.

All descriptions have been reviewed to ensure that only essential functions and basic duties have been included. Peripheral tasks, only incidentally related to each position, have been excluded. Requirements, skills, and abilities included have been determined to be the minimal standards required to successfully perform the positions. In no instance, however, should the duties, responsibilities, and requirements delineated be interpreted as all inclusive. Additional functions and requirements may be assigned by supervisors as deemed appropriate.

In accordance with the Americans with Disabilities Act, it is possible that requirements may be modified to reasonably accommodate disabled individuals. However, no accommodations will be made which may pose serious health or safety risks to the employee or others or which impose undue hardships on the organization.

CASE Credit Union was chartered on February 19, 1936, to serve Lansing area teachers and administrators as Lansing Teachers Credit Union. From operating within Lansing High School with 180 members, today, over 85 years later, we serve a membership of over 45,000 members and operate five branches throughout the Greater Lansing area, while controlling over $384 million in assets. We pride ourselves on living our mission of assisting members and employees to achieve financial success through service that is superior, convenient, and easy to use. CASE is a Community Development Credit Union (CDCU). A CDCU is a credit union with a mission of serving low and moderate-income people and communities.

CASE prides itself on having a culture focused on diversity and inclusion, reflected in having received the 2020 Lansing Area Economic Partnership (LEAP) Diversity award. Additionally, at CASE Credit Union, we’re committed to hiring the best and brightest. Just as we are dedicated to helping our members achieve success, we are dedicated to helping our employees grow and thrive. That’s why we are proud to offer a team-oriented working environment, with competitive salaries and benefits, and countless opportunities for growth and advancement. CASE Credit Union offers affordable medical, dental, and vision and provides disability insurance and life insurance to our employees at no cost to them. We also provide tuition reimbursement for those who desire to continue their education while working with us. Come work with CASE Credit Union and experience exciting career opportunities in the financial industry.

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